"Success in business requires training and discipline and hard work" - David Rockefeller.
Running a business is like venturing into unknown waters without a compass. But don't worry, as long as you have the necessary skills, you can maneuver your way to success.
An entrepreneur is not afraid to take risks, has a vision for the future, and sees challenges as possibilities to make a change in the world. They can create something from nothing and transform their aspirations into reality by establishing a business that has a beneficial impact on the lives of others.
Anyone can be an entrepreneur, but to be a successful one you would need to master a few skills.
Here are the top five skills you would need to master to succeed in the ever-changing business world.
1. Critical thinking
One of the most crucial and reliable skills you should hone is critical thinking. You first should be able to analyze the situations, identify the problems and then come up with solutions. Do not fear to think out of the box and find creative solutions to problems.
2. Story-telling
As an entrepreneur, you should know how to convey your message effectively by engaging people with stories. Surprised right? You may create a product but do you know whom and how to sell it? Yes, here is where you would use your story-telling skills.
Story-telling is the art of conveying a message or idea using a narrative that connects with people and engages them. It is a powerful tool for building brand awareness and creating a connection with your customers.
You need to know how to market your product or service effectively and you need to understand how to pitch it to your target group.
Santoor, a well-known beauty brand that manufactures beauty bars has nailed the art of story-telling, via its ads and campaigns. One of its most successful campaigns was the ‘mummy’ campaign. It featured a confident, successful, and young-looking mother. The campaign targeted mothers who were insecure about their aging. The story of the woman, portrayed via the campaign was highly relatable to the target audience and helped form a personal connection with the brand. This resulted in it being one of the best campaigns for the brand, making Santoor the largest seller of beauty soaps in India for FY 2019.
"Marketing is no longer about the stuff that you make but about the stories you tell." - Seth Godin
So, tell your story in such a way that it connects with your target group and makes them want to do business with you.
3. Financial management
It is important to have a rudimentary knowledge of Finance and Accounting to run a business.
Financial Management covers aspects like financial planning, analysis, capital budgeting, investment analysis and management, risk management, financial reporting and analysis, etc.
The main goal of financial management is to manage the finances of the company responsibly and ethically and to make sure to invest in areas of businesses that would give a good ROI, and at the right time.
Byjus, a well-known ed-tech company, had experienced severe losses as a result of inadequate financial management. The majority of the things that contributed were, overspending on marketing, hiring too many people, and failing to provide the right product, which had an impact on profits.
So, If you have a solid financial plan in place you can avoid losing money.
4. Leadership
For an entrepreneur, leadership is a vital skill to master. It is okay if you do not have it naturally, for it can be developed throughout your entrepreneurial journey.
"Leadership is not about being in charge. It's about taking care of those in your charge" Simon Sinek
As a leader, one of the first things that you should do is to be self-aware. SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can help in knowing yourself better and help you understand and improve in the areas you excel or need to improve. You can also practice journaling or observe your emotions, feelings, thoughts, and reactions to various situations. This will help you know yourself better and would help form your team and lead them effectively.
Another important aspect of leadership is communication.
“Good communication is the bridge between confusion and clarity." - Nat Turner.
Developing communication skills through active listening, asking questions, and providing concise and clear feedback is crucial. Also, you should be watchful of the words you chose while communicating, as their power should be harnessed wisely. So communicate well, build good relationships have the right attitude, set a positive example, and most importantly be an active listener.
5. Adaptability
As Charles Darwin said, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
This goes with the world of business as well. There can be ups and downs in the industry, and you will face various challenges regularly. And it will be your adaptability that will help you adjust to changing situations and overcome them with flying colors.
Entrepreneurship demands a wide range of abilities and qualities, as well as an enormous amount of hard work and dedication to succeed.
So, are you up for the adventure of becoming a successful entrepreneur?
For your journey of entrepreneurship, office space becomes an integral part and you may be thinking of renting one! But why do you want to overburden yourself by getting into the nitty gritty of renting one? Instead, go for a coworking space and leave it to the experts.
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